What is Alexa Rank and How to Improve Alexa Rank?

Alexa rank shows the ranking of a website on the internet and how popular it is compared to similar websites. The ranking is determined on the basis of several factors and competitive analysis, including estimated traffic, engagement rate, etc. over the last three months. 

Below is an example of Alexa Rank of Forbes website:

1. Create unique and engaging content on the site. Keep it up-to-date so that it can always offer value to the audience.

2. Build backlinks on authoritative, niche websites.

3. Optimize your site for keywords for which your competitors are ranking. 

4. Choose PPC campaigns for competitive keywords. 

5. Improve both on-page and off-page SEO. 

Following topics are explained in very detail this video - 1. What is Alexa as a company? 2. What is Alexa rank and other matrixes related to Alexa. 3. How to use Alexa for SEO Scuba Tech explains about the Alexa ranking system and use of Alexa in SEO a very easy and understandable way.