Google Analytics Tutorial

URL Tracking in Google Analytics With UTM Parameters

What is Link/URL Tracking in Google Analytics?

Adding certain tags to a link to measure its performance (clicks) is called link tagging. The tags used are termed as UTM tags, added at the end of a URL.

When someone clicks on the UTM links, the tags track it and send it to Google Analytics. This helps in understanding the performance of your marketing campaigns and knowing which campaign drives the highest traffic.

How to Set Up URL Tracking in Google Analytics?

To set up a link with UTM parameters and enable link tagging, you can use tools like Google’s Campaign URL Builder. 

Enter these parameters to create UTM links:

  • Website URL: Simply the URL of your website. (

  • Campaign Source: The source or platform from where the traffic will generate. If you want to track your backlink clicks from a specific website, then that website as the source.

  • Campaign Medium: This is used to find the medium of clicks, such as banner ads, newsletters, CPC, etc.

  • Campaign Term: The term used to track keywords for a campaign, like an AdWords campaign.

  • Campaign Name: The name you want to give to your campaign. For example, if you are tracking banner clicks during a winter sale, you can name it Winter Banner.

  • Campaign Content: This is a useful metric in cases of A/B testing ads. It will bring the details about the ad to Analytics. 

Once you enter these parameters in the URL Builder, it will generate a trackable URL for you. Once this URL is implemented, you can track its performance in Google Analytics.

Example of UTM link

Here is an example of a UTM link used for an email campaign:

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