SEO Course

Introduction to Google Analytics

What is Google Analytics and How Does it Work?

Google Analytics Account Structure

Important Google Analytics Metrics to Track

Understanding Google Analytics Cookies

Google Analytics Account Setup

How to Create and Set Up Google Analytics Account?

Adding Google Analytics Code to Website

Important Concepts

What Are Goals and Conversions in Google Analytics?

What is Bounce Rate in Google Analytics and How to Reduce It?

How to Set Up Google Analytics Funnels?

How to Link Google Analytics and Google Ads?

Google Analytics Performance Monitoring

URL Tracking in Google Analytics With UTM Parameters

How to Set Up Filters & Segments in Google Analytics?

Google Analytics Custom Reports & Traffic Sources

How to Create Custom Reports in Google Analytics?

Check Google Analytics Traffic Sources and Traffic Behaviour

Understanding Metrics in Google Analytics and Acting on Them

Google Analytics - Certificate

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<a href="https://analytics.google.com/analytics/web/" target="_blank" rel="noopener">Google Analytics</a> is a free-to-use tool that allows webmasters and digital marketers to find insights into web/app traffic, user behavior, conversion, acquisition, and much more.&nbsp;
With this Google Analytics tutorial for beginners, you will learn how to use Google Analytics, create a free account, set up a website or mobile app and implement code, track data, and create goals and funnels. There are proper screenshots and videos to help you do things practically, as well as test your knowledge &amp; skills with quizzes.&nbsp;

Google Analytics - Example

Google Analytics 4 Interview Questions

The most comprehensive Google Analytics tutorial for beginners to learn what is Google Analytics and how to use it for your website insights.

Google Analytics Tutorial for Beginners | Complete Guide

Google Analytics Tutorial

Google Analytics - Quiz

Master the art of using Google Analytics and gaining valuable web/app statistics.

What is Link/URL Tracking in Google Analytics?

How to Set Up URL Tracking in Google Analytics?

Adding certain tags to a link to measure its performance (clicks) is called link tagging. The tags used are termed as UTM tags, added at the end of a URL.
When someone clicks on the UTM links, the tags track it and send it to Google Analytics. This helps in understanding the performance of your marketing campaigns and knowing which campaign drives the highest traffic.

To set up a link with UTM parameters and enable link tagging, you can use tools like Google&rsquo;s Campaign URL Builder.&nbsp;
Enter these parameters to create UTM links:
<ul>
<li>
Website URL: Simply the URL of your website. (<a href="https://www.yoursite.com">https://www.yoursite.com</a>)
</li>
<li>
Campaign Source: The source or platform from where the traffic will generate. If you want to track your backlink clicks from a specific website, then that website as the source.
</li>
<li>
Campaign Medium: This is used to find the medium of clicks, such as banner ads, newsletters, CPC, etc.
</li>
<li>
Campaign Term: The term used to track keywords for a campaign, like an AdWords campaign.
</li>
<li>
Campaign Name: The name you want to give to your campaign. For example, if you are tracking banner clicks during a winter sale, you can name it Winter Banner.
</li>
<li>
Campaign Content: This is a useful metric in cases of A/B testing ads. It will bring the details about the ad to Analytics.&nbsp;
</li>
</ul>
Once you enter these parameters in the URL Builder, it will generate a trackable URL for you. Once this URL is implemented, you can track its performance in Google Analytics.
<h3>Example of UTM link</h3>
Here is an example of a UTM link used for an email campaign:
<a href="https://www.yoursite.com/products?utm_source=yoursite&amp;utm_medium=email&amp;utm_campaign=20171110_All_12For19FlashSale">https://www.yoursite.com/products?utm_source=yoursite&amp;utm_medium=email&amp;utm_campaign=20171110_All_12For19FlashSale</a>

Learn what are UTM parameters, link tagging, and how you can set up URL tracking in Google Analytics. Get started now!