SEO Course

Introduction to Google Analytics

What is Google Analytics and How Does it Work?

Google Analytics Account Structure

Important Google Analytics Metrics to Track

Understanding Google Analytics Cookies

Google Analytics Account Setup

How to Create and Set Up Google Analytics Account?

Adding Google Analytics Code to Website

Important Concepts

What Are Goals and Conversions in Google Analytics?

What is Bounce Rate in Google Analytics and How to Reduce It?

How to Set Up Google Analytics Funnels?

How to Link Google Analytics and Google Ads?

Google Analytics Performance Monitoring

URL Tracking in Google Analytics With UTM Parameters

How to Set Up Filters & Segments in Google Analytics?

Google Analytics Custom Reports & Traffic Sources

How to Create Custom Reports in Google Analytics?

Check Google Analytics Traffic Sources and Traffic Behaviour

Understanding Metrics in Google Analytics and Acting on Them

Google Analytics - Certificate

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<p><strong><a href="https://analytics.google.com/analytics/web/" target="_blank" rel="noopener">Google Analytics</a> </strong>is a free-to-use tool that allows webmasters and digital marketers to find insights into web/app traffic, user behavior, conversion, acquisition, and much more.&nbsp;</p>
<p>With this Google Analytics tutorial for beginners, you will learn how to use Google Analytics, create a free account, set up a website or mobile app and implement code, track data, and create goals and funnels. There are proper screenshots and videos to help you do things practically, as well as test your knowledge &amp; skills with quizzes.&nbsp;</p>

Google Analytics - Example

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The most comprehensive Google Analytics tutorial for beginners to learn what is Google Analytics and how to use it for your website insights.

Google Analytics Tutorial for Beginners | Complete Guide

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Google Analytics - Quiz

Master the art of using Google Analytics and gaining valuable web/app statistics.

How to Measure Website Performance in Google Analytics?

<p>Measurement of these metrics in Google Analytics will help you to better understand your performance and optimize the marketing campaigns:</p>
<ul>
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<h3 role="presentation">Use site search queries</h3>
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</ul>
<p>Site search queries play a crucial role in finding the keywords your visitors are searching for on your site. It&rsquo;s all the more important for eCommerce sites.&nbsp;</p>
<p>Google Analytics shows on-site search queries to understand whether you have used the keywords in your content that visitors are looking for. You can then reframe the content and target them in a better manner.&nbsp;</p>
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<h3 role="presentation">Mobile strategy</h3>
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</ul>
<p>You can set specific goals for mobile devices as most of the traffic today comes from smartphones and tablets.&nbsp;</p>
<p>Google Analytics shows insightful data about mobile traffic and <strong><a href="https://www.tutorialsfreak.com/google-analytics-tutorial/goals-and-conversions" target="_blank" rel="noopener">conversion rate</a></strong>. With these insights, you can create new or optimize existing marketing strategies for mobile users.&nbsp;</p>
<ul>
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<h3 role="presentation">Pagespeed</h3>
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</ul>
<p>You can&rsquo;t fix something without knowing what to fix. You can check the pagespeed for every page on your site and check if any page is loading slow.&nbsp;</p>
<p>This is important for SEO as Google impacts the ranking of slow websites, and the <a href="https://www.tutorialsfreak.com/google-analytics-tutorial/exit-and-bounce-rate" target="_blank" rel="noopener"><strong>bounce rate</strong></a> is always high on such pages.</p>
<ul>
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<h3 role="presentation">Identify sources of traffic</h3>
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</ul>
<p>Your marketing campaigns may include advertising on social media, Google Ads, guest blogging, sponsored ads on other sites, etc. to bring new visitors to the site.</p>
<p>To measure these marketing campaigns, use Google Analytics and find the source of traffic on site. If you have submitted a sponsored post on an external site with a UTM backlink, you can check how much traffic is coming from that site.&nbsp;</p>
<p>This way, you can measure the conversion rate of your marketing campaigns and refine them accordingly.&nbsp;</p>
<ul>
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<h3 role="presentation">Remarketing and retargeting</h3>
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<p>Many marketing campaigns offer you the opportunity to retarget potential customers. With <a href="https://www.tutorialsfreak.com/google-analytics-tutorial/google-analytics-metrics" target="_blank" rel="noopener"><strong>Google Analytics Insights</strong></a>, you can distinguish between new and returning visitors, analyze demographics and interests of visitors, and create new campaigns better.</p>
<ul>
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<h3 role="presentation">Find the best time for content publishing</h3>
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<p>Your website drives higher traffic on specific days of the week. You can check the heat graph in Analytics to find the days on which you experience the most traffic.&nbsp;</p>
<p>When you know the right time, you can reframe your content strategy to publish most of the content on those days.</p>

Learn How to Measure Website Performance in Google Analytics. Measurement in Google Analytics will help you to better understand your performance.