SEO Course

Introduction to Google Analytics

What is Google Analytics and How Does it Work?

Google Analytics Account Structure

Important Google Analytics Metrics to Track

Understanding Google Analytics Cookies

Google Analytics Account Setup

How to Create and Set Up Google Analytics Account?

Adding Google Analytics Code to Website

Important Concepts

What Are Goals and Conversions in Google Analytics?

What is Bounce Rate in Google Analytics and How to Reduce It?

How to Set Up Google Analytics Funnels?

How to Link Google Analytics and Google Ads?

Google Analytics Performance Monitoring

URL Tracking in Google Analytics With UTM Parameters

How to Set Up Filters & Segments in Google Analytics?

Google Analytics Custom Reports & Traffic Sources

How to Create Custom Reports in Google Analytics?

Check Google Analytics Traffic Sources and Traffic Behaviour

Understanding Metrics in Google Analytics and Acting on Them

Google Analytics - Certificate

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<p><strong><a href="https://analytics.google.com/analytics/web/" target="_blank" rel="noopener">Google Analytics</a> </strong>is a free-to-use tool that allows webmasters and digital marketers to find insights into web/app traffic, user behavior, conversion, acquisition, and much more.&nbsp;</p>
<p>With this Google Analytics tutorial for beginners, you will learn how to use Google Analytics, create a free account, set up a website or mobile app and implement code, track data, and create goals and funnels. There are proper screenshots and videos to help you do things practically, as well as test your knowledge &amp; skills with quizzes.&nbsp;</p>

Google Analytics - Example

Google Analytics 4 Interview Questions

The most comprehensive Google Analytics tutorial for beginners to learn what is Google Analytics and how to use it for your website insights.

Google Analytics Tutorial for Beginners | Complete Guide

Google Analytics Tutorial

Google Analytics - Quiz

Master the art of using Google Analytics and gaining valuable web/app statistics.

Understanding Insights & Metrics in Google Analytics

<?xml encoding="utf-8" ?><p>Google Analytics shows insights about various factors important for websites. These insights can be active users on your site in real-time, monthly traffic, top countries by traffic, etc.</p><p><img title="Google Analytics Insights.jpg" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/d503f61b-6b26-4855-8c4a-afd9cb0abeb9-1647340825.jpeg" alt="Google Analytics Insights" width="512" height="233"></p><p>Following are the insights that you can access in Google Analytics:</p><ul>
<li>
<h3 role="presentation">Mobile Performance</h3>
</li>
</ul><p>The performance of websites on mobile devices is all the more crucial today as most of the users today browse using smartphones. Google considers the mobile-friendliness and mobile <a href="https://www.tutorialsfreak.com/seo-tutorial/different-types-of-seo-in-digital-marketing" target="_blank" rel="noopener"><strong>SEO</strong></a> of a website as the ranking factor in SERP.</p><p>A mobile performance report in GA will show you how the website is performing on smartphones and tablets and what&rsquo;s the scope for improvement.&nbsp;</p><ul>
<li>
<h3 role="presentation">Traffic Acquisition</h3>
</li>
</ul><p>The traffic acquisition insights will help you to understand the performance of your ads, the traffic coming from guest posts and other external sites, organic traffic, etc.&nbsp;</p><p>This is one of the most important insights for marketers. From the Acquisition option, you can check what is driving traffic to your site and how much.&nbsp;</p><p>You can go further to check which external site or social media platform is driving traffic and how much is direct traffic.</p><ul>
<li>
<h3 role="presentation">Content Efficiency</h3>
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</ul><p>How do you know that your content is efficient? Which pages or posts are bringing in the most traffic?&nbsp;</p><p>You can check these and other insights using Google Analytics. It will show you user entrances, number of page views, <a href="https://www.tutorialsfreak.com/google-analytics-tutorial/exit-and-bounce-rate" target="_blank" rel="noopener"><strong>bounce rate</strong></a>, etc.</p><p>From these insights, you can find which pages are engaging, the type of content working well, the pages that drive conversions, as well as which pages are shared by visitors.</p><ul>
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<h3 role="presentation">New &amp; Returning Visitors</h3>
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</ul><p>It is a really good thing to bring in new visitors. But it&rsquo;s even better to make them visit again. It&rsquo;s because the returning visitors are more likely to convert into subscribers or customers.</p><p>In GA, you can see insights on how many visitors are coming back to your site. Returning visitors stick on the site for longer, which reduces the bounce rate.&nbsp;</p><ul>
<li>
<h3 role="presentation">Bounce Rate &amp; Exit Rate</h3>
</li>
</ul><p>The percentage of visitors leaving your site without clicking anywhere else or without doing anything is called the bounce rate. Whereas, the exit rate of a page is calculated as the number of exits/number of pageviews.&nbsp;</p><p>You can check these rates from Behaviour insights in GA to understand which pages are making the visitors leave and the pages with the lowest engagement.&nbsp;</p><ul>
<li>
<h3 role="presentation">Site Search</h3>
</li>
</ul><p>Site Search is the search button you have on your website or blog. You can check the terms used by visitors on your site to perform searches.&nbsp;</p><ul>
<li>
<h3 role="presentation">Regions&nbsp;</h3>
</li>
</ul><p>Check the insights to learn which regions are driving the most traffic. This will help you to find whether your traffic is relevant for your product/services or not.&nbsp;</p>

Understand how to Track important Google Analytics metrics for valuable insights. Learn which metrics to focus on for your website's success with this tutorial.

Key Google Analytics Metrics to Track For Growth