SEO Course

Introduction to Google Analytics

What is Google Analytics and How Does it Work?

Google Analytics Account Structure

Important Google Analytics Metrics to Track

Understanding Google Analytics Cookies

Google Analytics Account Setup

How to Create and Set Up Google Analytics Account?

Adding Google Analytics Code to Website

Important Concepts

What Are Goals and Conversions in Google Analytics?

What is Bounce Rate in Google Analytics and How to Reduce It?

How to Set Up Google Analytics Funnels?

How to Link Google Analytics and Google Ads?

Google Analytics Performance Monitoring

URL Tracking in Google Analytics With UTM Parameters

How to Set Up Filters & Segments in Google Analytics?

Google Analytics Custom Reports & Traffic Sources

How to Create Custom Reports in Google Analytics?

Check Google Analytics Traffic Sources and Traffic Behaviour

Understanding Metrics in Google Analytics and Acting on Them

Google Analytics - Certificate

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<p><strong><a href="https://analytics.google.com/analytics/web/" target="_blank" rel="noopener">Google Analytics</a> </strong>is a free-to-use tool that allows webmasters and digital marketers to find insights into web/app traffic, user behavior, conversion, acquisition, and much more.&nbsp;</p>
<p>With this Google Analytics tutorial for beginners, you will learn how to use Google Analytics, create a free account, set up a website or mobile app and implement code, track data, and create goals and funnels. There are proper screenshots and videos to help you do things practically, as well as test your knowledge &amp; skills with quizzes.&nbsp;</p>

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Cookie Tracking in Google Analytics Explained

How Does Google Analytics Track Cookies?

Types of Google Analytics Cookies

<p>Cookies are used to store user information in a browser for the activities done on a website. Once the cookies are stored, the browser remembers it and suggests the domain name and URL when you start typing in a new window.&nbsp;</p>
<p>The cookies are also the catalyst behind opening a logged-in session when you open a new tab or window. These are browser-specific, which means the cookies stored in Chrome wouldn&rsquo;t work in <a href="https://www.mozilla.org/en-US/firefox/new/" target="_blank" rel="noopener"><strong>Firefox</strong></a> and other browsers.</p>

<p>Google Analytics uses _ga cookie to store the user information, like browser and device used. A Client ID is assigned to the user in the background to remember the information.&nbsp;</p>
<p>When you browse a website, the GA tracking code starts executing Client ID to track the activities done on the site. For returning users, the same Client ID is used. This is how Google Analytics differentiates between new and returning users.&nbsp;</p>
<p>The actions taken by the user on the website are called Hits. These Hits are saved in GA specifically for every page.&nbsp;</p>
<p>The _ga cookies remain stored in the browser for two years of inactivity.</p>

<p>Google Analytics uses different types of cookies to distinguish users and throttle the request rate.</p>
<ul>
<li>
<h3 role="presentation">_ga</h3>
</li>
</ul>
<p>These cookies are used to distinguish users and remain stored for two years.</p>
<ul>
<li>
<h3 role="presentation">_gid</h3>
</li>
</ul>
<p>This is very similar to _ga cookies, but lasts only for 24 hours.</p>
<ul>
<li>
<h3 role="presentation">_gat</h3>
</li>
</ul>
<p>The role of this cookie is to throttle the request rate. It lasts for only a minute.</p>
<ul>
<li>
<h3 role="presentation">AMP_TOKEN</h3>
</li>
</ul>
<p>This cookie can remain stored for up to one year. Its role is to retrieve Client IDs from the AMP Client ID service.&nbsp;</p>
<ul>
<li>
<h3 role="presentation">_gac_</h3>
</li>
</ul>
<p>It saves the campaign-related information for the visitor. This cookie is used when Google Analytics and Google Ads are connected. It lasts for 90 days.</p>
<ul>
<li>
<h3 role="presentation">_utma</h3>
</li>
</ul>
<p>It is used to identify users and their sessions. Like _ga, it also lasts for 2 years.</p>
<ul>
<li>
<h3 role="presentation">_utmt</h3>
</li>
</ul>
<p>It remains in the browser only for 10 minutes. The role is to throttle the request rate.</p>
<ul>
<li>
<h3 role="presentation">_utmb</h3>
</li>
</ul>
<p>This cookie determines the new sessions and visits and lasts for 30 minutes.</p>
<ul>
<li>
<h3 role="presentation">_utmc</h3>
</li>
</ul>
<p>As soon as the browser session ends, this cookie gets cleared. It works in conjunction with _utmb to determine whether it was a new session.</p>
<ul>
<li>
<h3 role="presentation">_utmz</h3>
</li>
</ul>
<p>The timeframe for this cookie is 6 months. Its role is to store sources of traffic or campaign.&nbsp;</p>
<ul>
<li>
<h3 role="presentation">_utmv</h3>
</li>
</ul>
<p>It stores visitor-level custom variable information for two years.</p>
<p>The other cookies used in Google Analytics include:</p>
<ul>
<li>
<p>_utmx</p>
</li>
<li>
<p>_utmxx</p>
</li>
<li>
<p>_gaexp</p>
</li>
<li>
<p>_opt_awcid</p>
</li>
<li>
<p>_opt_awgid</p>
</li>
<li>
<p>_opt_awmid</p>
</li>
<li>
<p>_opt_awkid</p>
</li>
<li>
<p>_opt_utmc</p>
</li>
</ul>
<p>Not all the cookies mentioned here are used at once. This depends on the JavaScript library and the code used by the website and Google Analytics.</p>

Learn about Google Analytics Cookies, how does it track cookies, types, and much more that matters to you.