Google Analytics Account Structure
Understanding Google Analytics Account Hierarchy or Structure
A Google Analytics account follows a structure in the right hierarchy to maintain the way data or information is collected, processed, and reported.
The hierarchy of GA should be structured properly in this way: Account > Property > Views.
You need to set up an account to access Google Analytics and manage things. Using this account, you can manage analytics for multiple properties.
The website, blog, or app for which you want GA to analyze data, is called a property.
If you have multiple websites (properties), you can add them all to one account by verifying the ownership. It’s called ‘one account - many properties’ setup.
There will be a unique tracking code for every property to keep things distinct and separated.
The maximum number of properties in one Google Analytics account can be 50.
Views or reporting views are made up of distinct reports created by applying relevant filters and defining unique perspectives. 25 is the maximum number of views in a property.
The use of a view is to see customized insights, like filtering out the internal traffic and tracking only external traffic from limited sources. Views can be edited and deleted whenever required.