Google Analytics Account Structure
Understanding Google Analytics Account Hierarchy or Structure
A Google Analytics account follows a structure in the right hierarchy to maintain the way data or information is collected, processed, and reported.
The hierarchy of GA should be structured properly in this way: Account > Property > Views.
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Account
You need to set up an account to access Google Analytics and manage things. Using this account, you can manage analytics for multiple properties.
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Property
The website, blog, or app for which you want GA to analyze data, is called a property.
If you have multiple websites (properties), you can add them all to one account by verifying the ownership. It’s called ‘one account - many properties’ setup.
There will be a unique tracking code for every property to keep things distinct and separated.
The maximum number of properties in one Google Analytics account can be 50.
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Views
Views or reporting views are made up of distinct reports created by applying relevant filters and defining unique perspectives. 25 is the maximum number of views in a property.
The use of a view is to see customized insights, like filtering out the internal traffic and tracking only external traffic from limited sources. Views can be edited and deleted whenever required.