What is Quality Score in Google Ads? Importance of Quality Score
What is Quality Score in Google Ads?
Quality score is a crucial factor in Google Ads that determines the relevancy of the ad’s keyword, with respect to the search queries, ad copy, and landing page. It also determines the likelihood of an ad being clicked by the users.
Why is Quality Score Important?
The quality score ranges from 1 to 10. The quality score of an ad is important because if it is low (like 1 or 2), Google may not consider your ad for bidding.
Whereas, the ads with high-quality scores tend to drive more clicks and better ranking. For example, your quality score is 7, and the competitor has 6. You both are bidding $20 for a keyword. With the same amount, your Ad Rank will be better than theirs.
This means that the quality score also decides how much you will pay for the top spot. For every click, you will have to pay less and save yourself a lot in the long run.