What Are Google Ads Keywords? How to Find Keywords for Google Ads?

Understanding the concept of keywords in Google Ads is critical because the use of wrong keywords will drain out your ad budget without much conversion. 

The first thing to take care of is that your keywords should not be generic. They should be very specific and targeted. Use of long-tail and action-driven keywords is recommended.

Think like a customer to understand what he searches on Google to find your products. Don’t solely rely on their instincts. Use keyword research tools and find the right keywords for your campaign.

For example, if you are selling Nike sneakers through your website, then use keywords like ‘buy nike sneakers online’, instead of phrases like ‘buy shoes’, ‘online shoes’, or ‘nike shoes’.

You can find relevant keywords for your campaign using Google’s Keyword Planner tool. Enter the name of your product or service and Google will show you the relevant keywords. You can enter multiple phrases related to your business and find keywords for all of them.

Along with keywords, you will also see search volume and average CPC. try to find the lower funnel keywords that have medium search volume and low competition. As mentioned earlier, use very specific and targeted keywords.