Google Ads Tutorial

What is Google Ads Campaign? Meaning of Ads Campaign

Table of Contents

  • Understanding Campaign in Google Ads
  • What are Ad Groups in Google Ads?
  • What are Keywords in Google Ads?

Understanding Campaign in Google Ads

Selecting the right campaign is vital to gain the maximum benefit of an ad. For example, if your ad’s goal is to receive calls, you can choose the Get More Calls campaign. 

There are times when it is hard to decide which campaign type will perform the best. In such cases, you can try to create multiple campaigns and then analyze which ad campaigns generated the maximum output.

Additionally, if you have distinct goals, you can create multiple campaign types. For example, if you want to target various locations but for different pages, then it will be better to create specific ads for each location.

What are Ad Groups in Google Ads?

To frame the campaign in a proper manner, you must use the ad groups. It will organize the ad by themes, like categorizing the keywords in a group.

There are times when you have a lot of keywords for your ad with different varieties. In such cases, if you use all the keywords in a single group, it can impact the quality score of the ad. Dividing the keywords into a number of groups will make the ad more targeted, improve the quality score, and optimize the cost per click. 

How many keywords to add to a single ad group? For best results, it is recommended to use 7-10 keywords, but ensure that the number of keywords doesn’t exceed 20. 

What are Keywords in Google Ads?

Don’t add keywords on the basis of your instincts. There are a number of keywords tools available, using which you can find the right keywords along with their search volume. 

You can use Google Keyword Planner from your Ads account or use other tools like UberSuggest or SEMRush. Choose the keywords that show some intent or actionable terms. Generic keywords have high competition and will consume more budget.

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