How to Optimize CTR and CPC in Google Ads? Expert Tips
Importance of CTR in Campaign Optimization
Clickthrough Rate is important for many reasons. It helps you learn what is working and what is not when you are putting efforts to target your audience.
If the CTR is low, it indicates that maybe you are not reaching your target audience or the message you want to convey is not being expressed the right way.
You need to improve the CTR because not receiving clicks and conversions from ads will just consume your budget without justifying the ROI. CTR is the first factor that is supposed to be checked when it comes to analyzing the ad metrics.
How to Increase CTR in Google Ads?
Here are some quick tips to optimize CTR in Google Ads:
Update headline and content
If you haven’t used keywords in your ad copy, then add at least one keyword in the headline and create a catchy line that can appeal to the visitors. It should evoke emotions in them and fulfill their needs.
Drive users to click by including CTAs the right way. It should sound inviting that can boost the clickthrough rate.
Include ad extensions
Ad extensions are great to drive the CTR because the extensions provide more options for the users to click. Along with the headline, they can also click an extension and reach the landing page.
How to Reduce CPC in Google Ads?
1. Try switching from automated bidding to manual bidding if your CPC isn’t right.
2. Create a remarketing strategy to target the visitors who have come to the site but haven’t converted.
3. Narrow down your audience further by editing location, devices, and day & time.
4. Research and add long-tail keywords to the ad groups.