Facebook Marketing Tutorial

(Meta) Facebook Blueprint Certification 2024: Cost, Process, Free Courses

Table of Contents

  • Introduction
  • What is Meta Blueprint Certification?
  • List of Meta Blueprint Certification Courses
  • Meta Blueprint Certification Courses (Associate)
  • Meta Blueprint Certification Programs (Professional)
  • Meta Blueprint Courses That Are No Longer Offered
  • Facebook or Meta Blueprint Certification Process
  • Meta Blueprint Certification Cost 2023
  • Meta Blueprint Free Courses
  • Meta Certificate Benefits
  • FAQs about Meta (Facebook) Blueprint

Introduction

Very few souls on this planet haven't heard of Facebook. This platform isn't just a social media giant; instead has transformed into a conglomerate enthralling other social media platforms like WhatsApp and Instagram. 

Nowadays, businesses are in a hurry to build their portfolio on the Facebook platform, all for the right reasons. With growing popularity, Facebook has launched Blueprint certifications to offer more to its users. 

On a good note, not every digital marketer is 100% aware of the Meta Blueprint Certification (formerly Facebook Blueprint Certification) programs. However, those aspiring Facebook advertisers and online marketers looking forward to accomplishing career goals, bag this certificate now. 

Here, let’s know everything about Meta Blueprint Certification courses, including their role and importance, process, cost, free programs, and more.

What is Meta Blueprint Certification?

Meta Blueprint Certification is a program offered by Facebook’s parent company named Meta. It provides individuals with the opportunity to gain official recognition for their proficiency and expertise in using Facebook's advertising and marketing tools. 

It is a professional certification program (formerly known as Facebook Blueprint) designed to validate an individual's knowledge and skills in effectively utilizing Facebook's advertising platform to achieve business objectives.

The Facebook Blueprint Certification program offers various certification exams, each focusing on different aspects of Facebook advertising and marketing. These exams cover topics such as: 

  • Facebook ads

  • targeting audiences, 

  • campaign optimization, 

  • measurement, and more. 

It provides several benefits to certified professionals, including recognition of their expertise, credibility in the industry, and access to exclusive resources and updates from Facebook. It is particularly valuable for marketers, advertisers, and professionals who work extensively with Meta Ads platform and want to enhance their skills or differentiate themselves in the field.

List of Meta Blueprint Certification Courses

Meta offers various types of certification programs to marketers, which are categorized by roles. These roles include:

  • Associate
  • Professional
  • Developer

Under these categories, several courses fall. Here is the complete list of Facebook Blueprint Certification Courses by Meta:

1. Meta Certified Digital Marketing Associate

2. Meta Certified Marketing Science Professional

3. Meta Certified Creative Strategy Professional

4. Meta Certified Media Buying Professional

5. Meta Certified Media Planning Professional

6. Meta Certified Meta Spark Creator

7. Meta Certified Community Manager

Meta Blueprint Certification Courses (Associate)

1. Meta Certified Digital Marketing Associate 

Begin with the entry-level exam that offers a basic understanding of Facebook products. It helps you learn how to plan, create, and monitor campaigns on Facebook platforms, including Messenger and Instagram. 

Meta Certified Digital Marketing Associate

Curriculum:

The Value of Meta (8%)
  • Start marketing with Meta technologies

Establish Platform Presence (17%)
  • Build an online business presence with a Facebook Page

  • Establish a Facebook Page following

  • Build an online business presence with Instagram

  • Connect with customers on Instagram

  • Use WhatsApp for a business

  • Connect with customers using Meta Business Suite

  • Establish your business presence with Messenger

Advertising Fundamentals (21%)
Create & Manage Ads (44%)
  • Create audiences in Meta Ads Manager

  • Choose ad placements, budget and schedule in Meta Ads Manager

  • Customize ad creative in Meta Ads Manager

  • Set up and use Meta Pixel and Conversions API for ad campaigns

Reporting (10%)
  • Manage your ad campaigns

  • Privacy and data protection across Meta technologies

Who Should Take This Course?

  • Entry-level Marketers

  • Students

  • Job-seekers

Duration:

90 Minutes

2. Meta Certified Community Manager

This comprehensive program equips you with the knowledge and skills needed to excel in community management in today's digital landscape.

Meta Certified Community Manager

This Meta certification exam consists of multiple-choice questions that assess your understanding of community management concepts, best practices, and strategic planning. 

By becoming a certified community manager, you open doors to exciting career opportunities. Showcase your skills with a digital badge that enhances your professional profile and sets you apart from the competition. Join a community of certified professionals and expand your network while staying up-to-date with industry trends and insights.

Who Should Take This Program?

  • Community Leaders

  • Brand Managers

  • Social Managers

Curriculum:

  • Define and establish a community

  • Develop community strategies and processes

  • Make strategic content decisions

  • Engage and moderate the community

  • Measure and analyze community success

Duration: 

120 Minutes

Meta Blueprint Certification Programs (Professional)

1. Meta Certified Marketing Science Professional

This professional-level exam develops your potential to monitor and measure data to make well-informed decisions. This exam teaches how to analyze data and KPIs, analyze the results and make necessary changes to get the desired results.

Meta Certified Marketing Science Professional

Who Should Take This Exam?

  • Media Analyst

  • Data Scientist

  • Quantitative Researcher

  • Measurement Partner

  • Measurement FMP Analyst

  • Consultant (Technical)

Curriculum

Assess and Examine
  • From Business Goals to KPIs

  • Explore data and data sources

  • SQL basics: extract and manipulate data

Recommend a Measurement Solution
  • Introduction to Measurement Methodologies

  • Determine the measurement approach

  • Design a test (A/B, Conversion and Brand lift test)

Analyze and Make Data Driven Recommendations
  • Interpret Statistical Output

  • Generate Insights to Make Data-Driven Recommendations

Virtual Trainings

Duration:

105 minutes

2. Meta Certified Creative Strategy Professional

This certificaation aims to hone your advanced strategic skills and enable you to create mobile ads and use Facebook insights to design ad creatives.

Who Should Take This Course?

  • Strategy Professionals

  • Professionals developing creative briefs

Curriculum:

Advertise on Mobile Platforms
  • Create Ads That Align to Your Business Goals

  • Mobile First Fundamentals

  • Ad Placements and Formats

Build an Audience and Reach More Customers
  • Communicate With Your Customers

  • Define your audience

  • Reach More People on Instagram

Assess and Measure
  • Creative Brief Development

  • Evaluation and Measurement

Understand Ad Policies
  • Meta Advertising Standards

Duration:

90 minutes

3. Meta Certified Media Buying Professional

This certification aims to give you a clear understanding of Facebook ad buying knowledge. It will teach you the best practices, policies, and tools for buying Facebook ads. 

. Meta Certified Media Buying Professional

Who Should Take This Course?

  • Digital Media Buyers

  • Account Salespeople

  • Account Managers

  • Account Executives

  • Marketing Executives

  • Social Media Managers

  • Brand Marketers

  • Marketing Consultants

Curriculum:

Fundamentals
  • Digital marketing landscape

  • From business goals to ad objectives

  • Meta Ads Manager basics

  • Buying types with Meta technologies

  • Meta ad delivery

  • Auction bid strategies

  • Get started with data-driven marketing

  • Define your audience

  • Creative essentials

  • Measurement and analysis across Meta technologies

Media Buying Core Lessons
  • Meta Business Manager

  • Ad delivery optimization across Meta technologies

  • Optimize campaigns with A/B testing

  • Use data to personalize at scale

  • Optimize targeting parameters

  • How creative impacts performance

  • Campaign reporting in Meta Ads Manager

Duration:

105 minutes

4. Meta Certified Media Planning Professional

This certification gives you the ability to design a powerful Facebook marketing strategy. You master how to create a budget, how to use ad settings, how to create a bidding strategy, how to choose ad placements, and how to monitor results.

Meta Certified Media Planning Professional

Who Should Take This Exam?

  • Digital Planners

  • Media Planners

  • Programmatic Planners

  • Marketing Consultants

  • Planning and buying hybrid roles

Curriculum:

Fundamentals
  • Digital marketing landscape

  • From business goals to ad objectives

  • Meta Ads Manager basics

  • Buying types with Meta technologies

  • Meta ad delivery

  • Auction bid strategies

  • Get started with data-driven marketing

  • Define your audience

  • Creative essentials

  • Measurement and analysis across Meta technologies

Media Planning Core Lessons
  • Use Meta Foresight to inform your ad strategy

  • Targeting strategies for business goals

  • Meta Advertising Standards

  • Methods to test ad effectiveness

Meta Blueprint Courses That Are No Longer Offered

Meta has put an uncertain hold on some of its certification courses, especially the developer courses, including:

  • Facebook Certified Marketing Developer

  • Facebook Certified Advanced Marketing Developer

  • Facebook Certified Advertising API Developer

Facebook or Meta Blueprint Certification Process

To apply for Facebook Blueprint Certification, follow these steps-

Step 1: 

Sign up for Facebook Blueprint. Create an account on the Facebook Blueprint website by providing the required information. This account serves as your learning platform throughout the certification process.

Step 2: 

Choose the certification track. Facebook Blueprint offers different certification tracks based on your expertise and goals. 

Choose the track that aligns with your skills and career objectives.

Step 3: 

Prepare for the certification exam. Meta Blueprint provides comprehensive learning materials, including courses, videos, and resources, to help you prepare for the certification exam. 

Step 4: 

Schedule and take the exam through the Facebook Blueprint website. The exams are conducted online and can be taken at your convenience. 

Step 5: 

Pass the exam and get certified. A passing score on the certification exam will grant you the Facebook Blueprint Certification in your chosen track. The certification is valid for one year, after which you may need to renew it by taking a recertification exam or completing additional requirements.

Meta Blueprint Certification Cost 2023

Here is how much does the Facebook or Meta Blueprint certification cost in 2023:

 

Certification

Price (in USD)

Meta Certified Digital Marketing Associate

$99

Meta Certified Marketing Science Professional

$150

Meta Certified Creative Strategy Professional

$150

Meta Certified Media Buying Professional

$150

Meta Certified Media Planning Professional

$150

Meta Certified Community Manager

$99

 

For certain countries, the cost may vary. You can check the final price while checking out.

Meta Blueprint Free Courses

In addition to premium courses, Meta also offers free certification programs. These programs include:

1. Prepare to bring your business online

2. Establish your presence

3. Attract an audience

4. Build relationships

5. Improve your creative strategy

6. Optimise your strategy

7. Start your advertising journey

8. Sell your products online

9. Start advertising from your Page

10. Enhance your ads in Ads Manager

11. Monetise your content

Meta Certificate Benefits

Here are the following pros of a Meta Blueprint Certification-

  • Include this certification badge in your email or resume to showcase your marketing expertise for a higher impact.

  • Earning a certification from Facebook is an achievement because it defines your expertise in social media marketing and advertising knowledge.

  • Highly beneficial, especially for digital marketing field agencies, since the certification increases the prospects of client acquisition.

  • Only officially authorized and recognized certification from Facebook.

FAQs about Meta (Facebook) Blueprint

1. Are the Meta Blueprint Certification courses free?

No, most of the courses offered on Facebook Blueprint cost between $99 to $150. However, there are also some free courses available, which provide good knowledge and skills, but no certification.

2. Do I need any prerequisites to enroll in Meta Blueprint courses?

No, there are no specific prerequisites for most of the Meta Blueprint courses. Anyone interested in learning about Facebook's tools and strategies can enroll and start learning.

3. How can I get certified through Facebook Blueprint?

To obtain a certification through Facebook Blueprint, you need to pass a certification exam. These exams assess your knowledge and proficiency in specific areas, such as digital marketing or community management. Certifications are a great way to showcase your expertise and enhance your professional profile.

4. How long does it take to complete a Meta Blueprint course?

The duration of Facebook Blueprint courses varies depending on the course content and your learning pace. Some courses can be completed in a few hours, while others may span several days or weeks.

5. Can I access Meta Blueprint courses from anywhere?

Yes, Meta Blueprint courses are available online, allowing you to access them from anywhere with an internet connection. This provides flexibility and convenience in your learning journey.

6. Are there any resources available for exam preparation?

Yes, Meta Blueprint provides various resources, including study guides, practice tests, and learning paths, to help you prepare for certification exams. These resources ensure that you are well-equipped to succeed in your certification journey.

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