Introduction to Advertising on Facebook

Facebook Advertising is an effective way for businesses to reach their target customers. You can bring your brand message in front of the people who matter to your business or are more likely to convert into customers.

An ad structure on Facebook comprises three parts- campaign, ad set, and ad. By working on the advertisement on the basis of ad structure, you can improve its efficiency and reach the targeted audience. 

At the campaign level, you have to define the objective of the advertisement. The objective can be to increase likes on the page, drive website traffic, generate leads, etc. The ad set level is where you set the targeting strategy. Whereas, you upload the images, videos, and content at the ad level. 

• Campaign

This is the foundation for the Facebook ad where you start with the objective of the ad. The objective can be to raise brand awareness, reach more people, bring traffic to the website, drive app installations, generate leads, etc. 

• Ad set

The ad set is where you define the audience for your advertisement. The platform offers a variety of options to target the right audience based on their age, gender, interests, geography, etc. You also set the budget, bidding strategy, select ad placements, etc., at the ad set level. 

• Ad

Ad is the part which you want to show to the audience. Here, you add images, videos, captions, and a CTA (call-to-action) to your advertisement.