How to Use Facebook for Business?

Facebook is one of the most popular social media platforms that began its journey in 2004. Founded by Mark Zuckerberg, Facebook went on to become the largest social media network in the world in 2012, crossing the one million users milestone. 

It is a free-to-use platform. The company makes most of the revenue from paid advertisements. Anybody can sign up and use the platform, upload photos, share stories, like pages, join groups, connect with friends, engage with others’ pictures and posts, and do much more. There are options for private messages using Facebook Messenger.

Businesses use Facebook for marketing purposes by creating pages on the platform. It allows businesses to target the prospects, convert them into customers, bring traffic to websites, support customers, sell products directly using the marketplace, and run ad campaigns in various formats. 

The platform has an audience of over 2.8 billion people using it every month. Almost every person today is active on Facebook. The average time spent by users on Facebook every day is one hour. Moreover, two-thirds of people visit the Facebook page of a business at least once per week.