What Are Facebook Groups? How to Use Group for Business Purpose?
What is Facebook Group?
Facebook Groups are great for building fan communities, promoting the business and services, interacting with followers and customers, and raising brand awareness.
Group members can discuss things, share relevant posts, learn about products, share issues and find answers, and do much more. There are three types of Facebook groups- Public, Private and visible, and Private and hidden.
The content in public groups is visible to everyone. People can access the list of members and admins, interact with all the posts, even if they have not joined the group.
Private and visible groups are those that are available in search, but you need to send a request to join the group. If admins approve the request, then only you can access the content.
Whereas private and hidden groups are secret groups that don’t appear in searches. You can request to join only if someone shares with you the link to the group.
How to Use Facebook Groups for Business?
Businesses can use groups on Facebook in two ways. First, by creating their own group related to the brand and its services. Second, join the groups related to the business and its industry.
Creating your own group can help in building a community of relevant audience, customers, and prospects. The members can share their queries, seek answers, respond to others’ questions, and make it work like forums. It becomes easier for businesses to promote the new promotions, offers, and new content on the site.
These groups also help knowing more about the target audience, ask for feedback, and improve things for the better. You can build close relationships with the customers in the group and engage them.
On the other hand, you should join several groups in your industry to promote your business indirectly, take part in others’ posts, engage with people, and find new leads and customers.