Different Facebook Ads Objectives and How to Choose Right Objective?
Choosing Right Facebook Ads Campaign Objectives
To fulfil the purpose of the ad, you need to be clear about its objective. Ask yourself what your goals are? What do you want to achieve with the advertisement?
For example, if your aim is to tell people about your services and bring them to the website, then you can choose the traffic objective.
Here is a brief about all the objectives available with Facebook ads:
Used to raise awareness among people about your business and services.
Used to make your ad visible to as many users as possible.
Direct your audience on Facebook to your website by adding a link to the ad. The link can be to a landing page, article, homepage, etc.
This is useful for improving the engagement on your posts, including likes, comments, shares.
Great for promoting your mobile app and driving the number of app installations.
To promote your Facebook videos and make more people watch your content.
When you want to generate leads for your business.
Get in touch with potential customers on Facebook Messenger, WhatsApp, or Instagram Direct.
Drive people to the website and persuade them to take action like buy products, register for an event, etc.
This is a good option for eCommerce sites to promote products and boost sales.
Running an ad for a business to bring more local customers to the store.